James Lizars

James is the founder and CEO of Thrive, a purpose-led SMP that works with early-stage tech businesses. Thrive has the distinction of being B Corp certified and is a signatory of the Million Tree Pledge. This beyond-profit focus was recognised with the award of Sustainability Initiative of the Year 2022 by the International Accounting Bulletin.

A member since 2005, James began his accounting career in industry, primarily working within advertising and digital agencies. Holding FP&A (finance, planning and analytics) and finance director roles in multinational and SME businesses, he has championed employee engagement as a growth driver.

Starting his own practice in 2013 as a sole founder, James has developed a keen appreciation for the challenges and rewards of running a small business. Recognised as a supporter of the UN Global Goals, he promotes the SME business case for pursuing a purpose beyond profit as a speaker at industry events and contributor to industry publications.