Josephine Balfour

Josephine Balfour is a seasoned insights professional with extensive experience in the education sector. Currently serving as Senior Insights Manager at ACCA since September 2019, Josephine leads the understanding of student and education partner needs, providing strategic oversight to ensure alignment with organizational goals. Previously, Josephine held roles at Pearson from 2011 to 2019, including Market Research Manager, where responsibilities included shaping research strategies and managing customer research projects to enhance customer-centricity. Earlier roles at LSN encompassed various research capacities, contributing to qualitative and quantitative research within the education sector. Josephine holds an MSc in Public Services Policy & Management from King's College London and a BA in History & Politics from Goldsmiths, University of London.