Michael Rowell

As the CEO and Founder of Assurance, Michael is the architect of a company driven by his vision to improve the lives of people everywhere by providing clear, actionable steps to lasting, holistic, personal and financial health. Michael's leadership guides the company through his deep passion for technology, data science, and systems thinking.

Following his introduction to insurance at MassMutual, Michael developed technology and built a company to streamline the comparison of term life insurance policies from various providers. Michael later merged the agency with a life insurance carrier and led the combined entity through significant growth. Michael's passion for addressing the broader health and financial challenges of the consumer led him to leave and start Assurance with Mike Paulus.