Sara Walsh

SVP, Marketing & Communications at AST Financial

Sara Walsh is the Senior Vice President of Marketing & Communications at AST Financial. Sara has over fifteen years of experience in marketing and communications, with a focus on the professional services industry.

Sara began their career at Marks Paneth LLP in January 2005, where they served as Managing Director and Chief Marketing Officer. In this role, they collaborated with senior leadership on the firm's strategic direction and growth opportunities, and led a team of eight in executing integrated marketing plans. Sara was also responsible for training staff on best practice business development strategies.

During their twelve years at Marks Paneth, Sara made a number of significant contributions to the firm's growth and success. Sara launched and grew several new businesses, expanded several service offerings, and contributed to double digit annual growth before and after the recession. Sara also initiated a vigorous branding campaign that received high praise from clients and improved leads, newsletter open rates, and web traffic. In addition, they saved the firm hundreds of thousands of dollars annually by bringing advertising in-house and reducing non-personnel expenses.

In January 2017, Sara joined AST Financial as Senior Vice President of Marketing & Communications. In this role, they are responsible for leading the company's marketing and communications efforts. Under Sara's direction, AST Financial has made digital a core part of its business strategy and established itself as a thought leader in the industry.

Sara Walsh has a MBA in International Business from Thunderbird School of Global Management and a BA in Political Science from Denison University. Sara also attended Convent of the Sacred Heart and New Canaan Country School.

Their manager is Martin Flanigan, President & CEO. They work with Brad Starkweather - EVP, Ownership Intelligence, Bob Carney - EVP, Transfer Agency, and Jeff Nelson - EVP, Human Resources.

Timeline

  • SVP, Marketing & Communications

    Current role

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