Christian Lysholm

Christian Lysholm currently serves as the Director of Vehicles at Astara, starting in October 2022, where responsibilities include boosting sales performance for Fiat Professional, Fiat, Abarth, Jeep, and Alfa Romeo in Sweden, encompassing sales, marketing, product planning, and dealer network development. Prior to this role, Christian was the Head of Operations at Hedin Bil, overseeing vehicle operations for Ford Sweden, and held various positions at Ford Motor Company from 2001 to 2021, including Head of Sales and Head of Marketing, where contributions encompassed brand management, sales planning, and strategic development. Christian's experience also includes a Network Development Manager role at Mazda Motor Scandinavia and positions at Mazda Motor Europe, focusing on marketing, product management, and sales operations. Education includes a Graduate Business Diploma in Marketing from Copenhagen Business School.