Shivani Parikh

Head Of Content Activation, OSO at Astellas Pharma

Shivani Parikh is a Senior Director at Astellas Pharma with a strong background in strategy, omnichannel excellence, and account management. With experience at reputable companies such as AstraZeneca, Havas Health & You, and Accenture, Shivani has expertise in digital content strategy, eDetailing, closed-loop marketing, and CRM technology within the pharmaceutical industry. Additionally, Shivani has worked in roles involving retail deployment, academic event planning, and travel assistance. Shivani holds a Master's degree in International Marketing from King's College London and a Bachelor's degree in Communication Studies from UCLA.

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