Adrian Atkinson

Adrian Atkinson has extensive experience in the field of PR and communications, with a strong focus on the motorsport and automotive sectors. Adrian currently holds the position of Director of Communications at Aston Martin F1 Team since 2023. Prior to that, they worked at Jaguar Land Rover where they served as the Head of Motorsport PR & Communications and later as the Global PR & Communications - Brand & Partnerships. At Jaguar TCS Racing, they held similar roles as the Head of Motorsport PR & Communications and Global PR & Communications.

Before joining Jaguar, Adrian Atkinson founded and served as the Director of Sportfolio PR Limited, an international marketing communications consultancy specializing in sports, automotive, and entertainment sectors. Adrian founded the company in 2007 and actively managed it until 2023.

Their earlier career includes positions at Jardine International as a Group Account Director, Prodrive as a Marketing Manager for the Subaru World Rally Team, Mitsubishi Motors as a Public Affairs Manager for the Mitsubishi World Rally Team, and Nissan Motor GB as a Press Officer.

Throughout their career, Adrian Atkinson has been involved in various aspects of PR and communications, including strategic planning, media relations, sponsorship activation, social media strategy, crisis communications, and talent management activation.

Adrian Atkinson attended King Edward VI School, but no further details about their education history are available.