Mikkel Wichmann

Mikkel Wichmann manages global sales for AstroNova’s Product Identification Hardware business. He joined the company in February 2017 through AstroNova’s acquisition of TrojanLabel A/S. Before his appointment as VP, Global Business Leader, PI Hardware, Mr. Wichmann founded TrojanLabel in 2013, where the company was quickly recognized by its break-through product development programs and successful commercialization, both main factors leading to the successful acquisition by AstroNova. He also held senior positions within market-leading digital printing companies such as EasyPrint (Managing Director) and Domino Printing Science (Business Unit Director). Mr. Wichmann holds a Bachelor of Economics, Bachelor of Philosophy and an Executive MBA from the Copenhagen Business School, Denmark.