Cecilia Huang Fu

Cecilia Huang Fu is a seasoned professional with extensive experience in eCommerce and digital marketing, currently serving as the General Manager at 華碩電腦股份有限公司, where responsibilities include leading the Sales and Marketing Operation Excellence program while overseeing P&L, Sales Incentives, and Talent Programs. Cecilia has held multiple key positions within ASUS, including Deputy General Manager for the APAC Region and Global Marketing Director, where notable achievements include the successful launch of the first Zenbook and the award-winning global brand campaign "In Search of Incredible." Cecilia's early career at ASUS included various roles in the European Sales & Marketing Department, from Account Manager to Marketing Director, contributing significantly to marketing strategies and logistics management across Europe. Cecilia holds an Executive MBA from National Chengchi University.