Juliana Paranaiba is an experienced marketing analyst currently employed at ASUS since August 2022, where responsibilities include coordinating public relations activities, strategic communication planning, and active engagement with journalists and influencers. Prior to this role, Juliana worked at meuDNA as a marketing analyst, focusing on influencer marketing campaigns and performance analysis. Juliana has also gained experience at BCW Brasil, managing communications for Colgate-Palmolive and developing strategies for KPIs. Earlier internships include roles at Love Mondays Brasil, Joia Eventos Estratégicos, and A.Dias ArCondicionado. Juliana holds a Bachelor’s degree in Public Relations, Advertising, and Applied Communication from FECAP, obtained in 2021.