Serine Meguerditchian is a Senior Product Manager at ASUS, specializing in Consumer Lifestyle Laptops within the Systems Business Group for the ANZ region since September 2022. Prior to this role, Serine spent nearly two decades at Targus, culminating in the position of Senior Global Product Manager for Cases, where responsibilities included overseeing the lifecycle of over 100 products, driving strategic initiatives, and enhancing brand awareness through targeted marketing campaigns. Serine's career also includes roles in product and promotions coordination and marketing coordination, with a strong focus on product development and competitive analysis. Educational qualifications include an Executive Education Certificate in Customer Focused Innovation from Stanford University Graduate School of Business, an Essentials in Product Management certification from Brainmates, and a Bachelor of Business in Marketing from Australian Catholic University.