Chet Lofgren

Chet Lofgren is an accomplished marketing and creative executive with extensive experience in elevating brand visibility and driving revenue growth. Currently serving as Vice President of Brand, Marketing & Creative at At Home Group Inc. since June 2017, Lofgren successfully increased brand awareness by 8%, expanded store count by over 200 locations, and generated over $2 billion in revenue. Previous roles include Vice President of Creative, Content, and Brand at Sally Beauty, where Lofgren led a brand relaunch leveraging deep customer insights, and Director of Marketing and Creative at Percussionaire / The Bird Institute, focusing on modernizing brand identity and developing comprehensive marketing strategies. Lofgren’s creative expertise extends to positions at Coldwater Creek, JCPenney, and multiple agencies, demonstrating a consistent ability to craft compelling narratives and campaigns across various industries. Lofgren holds a BFA in Sculpture, Digital Imaging, and Art History from Southwestern University.