Martin Lönnberg

Martin Lourdel is currently the Media & Advocacy representative for La Provençale at L'Oréal, where responsibilities include influencer brief creation and media activation coordination. With extensive experience as a consultant and mother agent since September 2019, Martin specializes in scouting and managing new talent, alongside content creation and relations with models and clients. Previous roles include Chargé des Relations Presse & Influence Junior at Printemps, where Martin implemented media placement and digital influence strategies, and roles in communication with H&M and Angelo Sensini Communication, focusing on press tools and media monitoring. Martin also has experience as a former model and co-founded the "Incroyables Étudiants" competition. Educational background includes multiple master's degrees in luxury management and digital communication, along with a bachelor’s degree in brand strategy.