Rafael Braghini

Rafael Braghini has held various roles throughout their career. Rafael began working at Alphatec Spine in 2018, where they were initially a Senior Global Product Manager until January 2022. In January 2022, they transitioned to the role of Marketing Director, Lateral.

Prior to their time at Alphatec Spine, Rafael worked at NuVasive, starting in December 2016 until September 2018. Rafael served as an Area Sales Manager, responsible for leading the sales team in the Brazilian division. Their main responsibilities included managing commercial relationships with payers, conducting business planning, prospecting and managing surgeons and payers, sales force training, portfolio management, and supporting educational activities and faculty.

Before NuVasive, Rafael worked at LAS BRASIL from June 2013 to November 2016 as a Sales Manager. Rafael managed the sales team in two areas: spine surgery and maxillofacial surgery. Their role involved managing assistance and operations actions, developing existing market and prospecting new targets, prospecting new surgeons, facilitating the educational and development of the sales team, personally supporting and assisting surgeons, and organizing promotional events.

Rafael's earliest work experience was at the Instituto de Patologia da Coluna - IPC, where they served as the Senior Administrative Manager from February 2012 to April 2013. Rafael was responsible for managing relationships with spine products companies, coordinating quality efforts, handling medical bills and financial support, managing a multidisciplinary team, generating analytical reports on staff performance, organizing educational events, and communicating with payers.

Overall, Rafael Braghini has gained significant experience in the medical device industry, particularly in spine surgery, through their roles at various companies.

Rafael Braghini's education history includes a Bachelor's degree in Business Administration from Libertas Faculdades Integradas, which they obtained from 2008 to 2013. Rafael also completed a short-term course in Marketing Planning at ESPM Escola Superior de Propaganda e Marketing in 2013. Additionally, in 2016, they attended a brief Extension course in Analytical Marketing at Insper Instituto de Ensino e Pesquisa.