Ria Barad

Ria Barad currently serves as the Vice President of Client Strategy at Athena, a position held since February 2025. Prior to this role, Ria held various positions at Angi, including Director and Associate Director of Customer Strategy, from March 2022 to January 2025. Ria’s career also includes significant experience at Warby Parker, where a range of roles focused on Customer Experience Strategy & Operations were undertaken from May 2018 to February 2022. Ria began professional experience as a Senior Associate Consultant at Rosetta from 2015 to 2018 and contributed to digital strategy and CRM innovations at Organic in 2014. Early career experiences include an internship at Jones Lang LaSalle and research assistance at the University of Michigan Ross School of Business, complemented by a Bachelor of Business Administration degree from the University of Michigan. Ria’s recent projects encompass customer retention strategies, segmentations in healthcare, digital transformation roadmaps, and business model development across various sectors.