Carolina Arévalo Andalaft

Carolina Arévalo Andalaft has a diverse work experience in the field of marketing. Carolina currently works as the Jefa de marketing at ATIKA. Prior to that, they served as a Docente de Marketing Digital at Instituto Profesional Los Leones from March 2019 to November 2022. Carolina also worked as the Directora ejecutiva at Arquez Marketing Lab from March 2019 to November 2022, where they provided brand consulting services and executed digital marketing activities for various brands.

Carolina previously held the position of Jefe de marketing de marca at Itaú Chile from May 2018 to December 2018. In this role, they were responsible for implementing and optimizing campaigns across digital media channels and managing social media accounts. Before that, they were the Jefe de Marketing y gestión at Capacitaciones AyQ from September 2016 to December 2018, where they were in charge of business development, course coordination, and marketing strategy.

Carolina gained significant experience as a Brand Manager at BCI from June 2011 to August 2016. Carolina was responsible for planning and developing advertising campaigns, both online and offline, for the Programa de Educación Financiera Con Letra Grande. Carolina also supported the implementation of campaigns through social media platforms. Prior to that, they worked as a Brand Manager at Banco de Chile from April 2010 to April 2011, where they focused on promoting the loyalty program Travel Club® and credit card-related campaigns.

Carolina's early career includes roles at Citi, where they served as a Marketing Product Manager from June 2004 to December 2007. In this position, they were responsible for communication and loyalty programs for the CitiGold preferential segment, as well as managing advertising and marketing budgets.

Overall, Carolina Arévalo Andalaft has extensive experience in marketing, with a strong focus on digital marketing, brand management, and campaign development.

Carolina Arévalo Andalaft pursued their education at the Universidad de Chile from 2010 to 2011, where they obtained a Magíster degree in Marketing. Prior to this, they attended the Universidad Diego Portales from 1997 to 2002, during which they completed a Licenciatura en Comunicación Social with a specialization in Publicidad.