Sasanka Wijewardana

Sasanka Wijewardana is an accomplished marketing professional with extensive experience in shopper marketing, digital transformation, and sales strategy. Currently serving as Manager of Shopper Marketing and Category Planning at Atlas Axillia, Sasanka has successfully launched new products with comprehensive execution strategies that drive category and revenue growth. Prior experience at The HEINEKEN Company includes roles as Manager of Digital Transformation & Exports, where performance was enhanced through sales force automation, and as Senior Territory Manager, focusing on sales development in the Colombo district. With a solid foundation in marketing and finance from the University of Colombo and the Chartered Institute of Management Accountants, Sasanka has demonstrated expertise in innovative campaign execution and operational efficiency throughout a diverse career.