Richard Mithoff

Richard Mithoff is a seasoned professional in franchise consulting and geospatial software, serving as the CEO and Co-Founder of Atlas Franchise Advisors since November 2022. With extensive experience in product management and business development, Richard has held significant roles at Geographic Enterprises and its subsidiary Mapping Resources, where a focus on territory mapping and data-driven strategies for franchise organizations was emphasized. Prior to these positions, Richard contributed to sales management at WebVisible and held inside sales and product management roles at SRC, as well as GIS analysis at Harte-Hanks. Richard holds a BA in Geography from California State University, Fullerton, and an AA in General Studies from Orange Coast College.