Lydia George is an accomplished marketing professional with extensive experience in the medical technology industry. Currently serving as the Head of Marketing at Atlas Lift Tech since October 2024, Lydia previously held the position of Sr. Director of Product Marketing at Masimo from January 2016 to October 2024, where oversight of the global Pulse CO-Oximetry business, valued over $1 billion, was a key responsibility. Lydia's earlier roles include various positions in product marketing and management at Boston Scientific, including Product Management Associate for neuromodulation, as well as experience at Johnson & Johnson, MassBiologics, UMass Medical School, and Small Smiles. Lydia holds an MBA from the University of Southern California and a Bachelor of Science in Biomedical Engineering from Worcester Polytechnic Institute.