Karen Acevedo

Karen Acevedo has a diverse work experience in the marketing and market research field. Karen most recently worked as a Marketing Manager at Atlax 360 starting in July 2023. Prior to that, they served as a Marketing Specialist at Ricoh Latin America Inc from May 2022 to May 2023, where they focused on demand generation and brand visibility.

Before joining Ricoh, Karen worked as an Account Manager at TMK - Tools Marketing from January 2021 to May 2022, where they were responsible for omnichannel communication with clients, CRM management, and segmentation and targeting of target groups.

Karen also worked at Universidad de La Sabana as a Service and Account Manager, where they identified potential prospects, conducted market research studies, and implemented inbound and outbound strategies from March 2020 to May 2022.

Prior to that, Karen worked at Kantar Millward Brown as an Accounts Executive from October 2018 to March 2020, specializing in shopper and mystery shopper research. Karen gained experience in data analysis, methodology understanding, and data collection.

Karen's early work experience includes roles as a Market Research Professional at Corporación Universitaria Minuto de Dios from June 2018 to October 2018 and as a Promoter of Undergraduate Programs from December 2017 to June 2018.

Karen began their career at Ipsos as a Field Coordinator for Mystery Shopper studies from July 2015 to May 2017, focusing on planning, execution, and control of market research projects.

Overall, Karen Acevedo has a strong background in marketing strategy, demand generation, market research, and account management.

Karen Acevedo's education history includes the following:

- From 2022 to 2023, Karen attended UNIMINUTO Colombia and completed a Formación Profesional de Grado Superior in Marketing.

- In 2014, Karen completed a Diplomado en Liderazgo y Coaching at Origen Escuela de Liderazgo, focusing on business leadership.

- From 2012 to 2017, Karen studied at UNIMINUTO Colombia and obtained a degree in Tecnología en Gestión de Mercadeo, specializing in marketing and general marketing management.

- In 2022, Karen attended IE Business School Executive Education for a short term and completed a Ciclo Formativo de Grado Superior in Investigación de Mercados y Comportamiento del Consumidor.

In addition to their formal education, Karen has also acquired certifications, including:

- In May 2023, they obtained a certification in "MARKETING ESTRATEGICO: Claves para competir con éxito" from IESE Business School - University of Navarra.

- In October 2022, they obtained a certification in "INVESTIGACIÓN DE MERCADOS Y COMPORTAMIENTO DEL CONSUMIDOR" from IE Business School.

- In March 2023, Karen obtained a certification in "Inbound marketing" from HubSpot Academy.