Guillaume Payen

Guillaume Payen is an experienced marketing and communications professional currently serving as the Executive Marketing and Commercial Director at Atol les Opticiens since April 2025. Previously, Guillaume held the position of Marketing, Communication & Brand Director at INTERSPORT FRANCE from February 2015 to May 2025, overseeing a team of 70 across various marketing domains. Prior roles include Corporate Communication and Brand Director at INTERSPORT, Account Director at Agence Wellcom, and Press Attaché at Reebok. With a degree in communication from EFAP, Guillaume has managed numerous high-profile clients and campaigns, demonstrating a strong strategic and operational acumen throughout a diverse career in marketing, public relations, and corporate communications.