Johan van der Poel

Johan van der Poel is a seasoned professional with extensive experience in product-led growth and strategic advisory roles. Currently serving as the Founder of Northlane and an Advisor within the Atomico Expert Network, Johan provides strategic counsel to innovative technology firms. Previously, Johan held the position of VP, Product-Led Growth at Mendix, focusing on enhancing user experiences to drive adoption and sales. Johan also served as Director at Simon-Kucher & Partners, advising executives on growth strategies. With a solid foundation in design engineering and business administration gained from institutions including Harvard Business School and Delft University of Technology, Johan has a diverse background spanning various industries, from low-code software to branding and entrepreneurship.