ATP Atelier
Maj-La Pizzelli is a seasoned professional in the fashion industry, notable for co-founding ATP Atelier in 2011, where the brand emphasizes craftsmanship in handmade leather sandals. As the founder and CEO of HOW Fashion Industry AB since 2008, Pizzelli focuses on fostering creativity and profitability in emerging fashion businesses. Pizzelli has also served on various boards, including Nelly.com and Stutterheim Raincoats, and was actively involved with the Association of Swedish Fashion Brands, contributing to the advancement of the Swedish fashion sector. Previous experience includes roles as Director at JC Jeans Company and Åhléns AB, as well as Product Director at Filippa K, where Pizzelli played a pivotal role in product development, sustainability initiatives, and strategic planning. Educational background includes studies at Michael Berglund and Textilinstitutet/Köpmanna institutet Borås.
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ATP Atelier
We are an international accessories brand that couple contemporary Scandi-cool minimalism and authentic Italian craftsmanship. Our shoes and bags are designed in Stockholm and made by hand in Tuscany. We’re a lifestyle brand that challenges the concept of luxury, looking to make it smart, not redundant. Our mission is to inspire women to make smart choices - both for themselves but also for the sake of the world we live in. We have a strong presence in Scandinavia, as well as on a global level in cities like London, Paris, New York and Tokyo. We operate through our own distribution channels as well as wholesale partners with 160 doors worldwide. HQ is located in the historic Seamen's Institute in the heart of Södermalm in Stockholm. The space is carefully curated to fit the personal and warm, but still sleek and minimal expression of the brand. The team itself is built on the basis of people’s contrasting ideas and personalities, rather than like-mindedness. Our offices are characterized by professionalism and hard work, but also a strong sense of family with room for warmth and laughter.