Julia Boyadjieva

Julia Boyadjieva is an experienced sports executive with a strong background in event management and operations across various domains. Currently serving as VP of the Challenger Tour at ATP Tour, Julia previously held significant roles including VP of International Event Operations and GM of PFL Europe, where responsibilities encompassed league management, strategy, and revenue generation. Julia's tenure at Formula 1 as Head of Promoter Relations involved the successful management of race delivery amidst the challenges presented by the COVID-19 pandemic. As Senior Director of Live Events at WWE, Julia oversaw the operational and commercial aspects of 70 global live events. Additional experience includes managerial roles in touring operations with Jeff Wayne Music Group and project management for FOX Sports. Julia holds a BA in Business and Sports Marketing from Richmond University and a BA in Business and Marketing from the University of Arkansas.