Samantha Knox

Samantha Knox is an experienced social media and digital marketing professional with a proven track record in developing and executing comprehensive social media strategies across various platforms. Currently serving as the Social Media Lead at AT&T since April 2025, Samantha previously held the position of Senior Social Media Manager at ATTN:, where strategic audience data utilization was leveraged to enhance brand engagement across platforms such as Instagram, TikTok, and YouTube. Earlier roles include Senior Manager of Consumer Engagement at Crown Laboratories, where Samantha managed influencer relations and executed innovative social programs, and Digital Marketing Manager at Revision Skincare®, focusing on content strategy and campaign execution. Samantha's broad experience extends to various companies including HerRoom.com and The Richards Group, showcasing expertise in brand storytelling, analytics, and cross-functional collaboration. Samantha holds a Bachelor’s Degree from The University of Texas at Arlington.