Manan Shah

Manan Shah is an experienced marketing professional currently serving as AVP of Digital Marketing and Martech at AU Small Finance Bank, where responsibilities include leading campaigns for the Liability Portfolio and Digital Banking. Prior roles include Head of CRM and Retention for International Growth at OYO, focusing on enhancing customer journeys in the US and UK markets, and Senior Lead of Campaigns and Martech at Angel One, where significant improvements in client conversions and campaign efficiency were achieved. Manan has also held managerial positions at ZEE5, HDFC Life, and TeamLease Edtech, gaining expertise in digital marketing, campaign management, and customer retention strategies. Educational credentials include an MBA in Marketing and a Bachelor of Computer Application, supplemented by a growth program in product management.