Dan Abberley

Dan Abberley is an experienced professional in the automotive industry, currently serving as the Operations and Performance Manager for Direct Sales at Audi UK since November 2022, where responsibilities include overseeing the operational performance of the Retail Agency Sales Model. Prior to this role, Dan held various positions at SEAT UK from August 2018 to November 2022, including Digital Manager and Product Support Manager, focusing on lead generation, customer experience analysis, and product specification management. Dan also garnered experience at SEAT, SA as Product and Pricing Manager and Supply Project Manager, and participated in the Volkswagen Group UK Graduate Scheme from September 2015 to August 2017. Dan's career commenced with an undergraduate placement at Groupe Renault in 2013. Dan holds a Bachelor's Degree in Business Studies with Operations and Project Management from Bournemouth University (2011-2015).