Mark Lane

After an extensive national search, Mark Lane has been named vice president of Communications and Marketing at Augusta University, effective July 1.

As Augusta University’s chief marketing and communications officer, Lane will work closely with campus leaders to promote, enhance and protect the Augusta University brand and provide strategic communications counsel to expand the university’s influence and impact.

A communications and marketing professional with more than 22 years of experience in health care and higher education, Lane has a strong track record of success in building brand awareness and enhancing institutional reputations.

Lane is currently associate vice president for communications at the University of Arizona Health Sciences, with responsibility for developing strategic communications strategy and brand positioning for the institution. He has previously served in communications leadership roles at the University of Texas Southwestern Medical Center and the parent company of Blue Cross and Blue Shield of Illinois, New Mexico, Oklahoma and Texas.

Lane received a bachelor’s degree in journalism from Texas Tech University.