Cheryl Phua

Cheryl Phua has a diverse work experience spanning various industries. Cheryl currently holds the role of Retail Marketing & Operations Manager at Augustinus Bader, starting in October 2022. Prior to that, they worked as a Key Account Manager, Luxury at Coty from March 2021 to January 2023.

Cheryl's past roles include APAC Account Manager at Pixi Inc. from January 2019 to December 2020, where they were responsible for managing and growing Pixi's presence in the Asia-Pacific region. Cheryl also worked as a Sales & Education Executive at Kendo Brands, Inc. from March 2018 to February 2019, overseeing brands such as Fenty Beauty and Marc Jacobs Beauty.

Before transitioning to the beauty industry, Cheryl gained experience as a Category Buyer at Watsons Singapore from March 2017 to March 2018, where they specialized in cosmetics and mass hand & body products. Prior to that, they worked as a Category Buyer at Groupon, focusing on fashion and beauty products from May 2014 to January 2017.

Cheryl's earliest work experience includes roles at Bottega Veneta, where they served as a Retail Operations & Customer Service Executive from June 2012 to August 2013, and as a Merchandising Assistant from February 2012 to June 2012.

Overall, Cheryl Phua's work experience demonstrates their expertise in retail, account management, marketing, and operations in the luxury and beauty industries.

Cheryl Phua pursued their education in the field of Fashion Marketing and Management, starting in 2008. Cheryl completed an Advanced Diploma at Raffles College of Design and Commerce from 2008 to 2010. Cheryl furthered their studies and obtained a Bachelor of Design degree in Fashion Marketing and Management at the same institution from 2008 to 2011.