Alessio Zazzarini

Alessio is a heavyweight UX expert and entrepreneur that helped, for the last ten years, unicorn and fortune 500 companies to grow using a User-centered approach.

His expertise lies in UX Strategy, UX research, and Business design. Also, he is particularly keen on Conversion rate optimization. His psychologically driven approach helped companies to dramatically improve their revenue improving their products according to users’s needs.

Alessio built trivago’s UX research team from scratch, drawing on international talent. He won the trust of the company’s C-suite and product org, to successfully introduce UX research to both the experimental cycles and strategic planning of the company. This has resulted in millions of additional revenue for trivago and the growth of an international, expert UX research team.

Alessio worked with both international and regional brands, including Warner Bross, Carrefour, American Express, Design Singapore Council, 3M, Hyundai, Unicredit Bank and Intesa San Paolo.