Felicia Lorenzo

Felicia Lorenzo is an accomplished marketing professional with extensive experience in demand generation and strategic marketing initiatives across various industries. Currently serving as Senior Group Manager, Demand Generation at Aurora Solar since November 2021, Felicia has previously held roles such as Demand Generation Manager at NIP Group, Inc. and Marketing Manager at Interact. With a solid background in managing channels like Email, SEO, SEM, and PPC partnerships, Felicia excels in executing automated marketing campaigns in alignment with business goals. Felicia's earlier experience includes positions at BLR, Vertrue, The Yankee Retail Company, and Roadrunner Records, complemented by a Bachelor of Science degree in Business Administration with a marketing emphasis from Eastern Connecticut State University.