Carlos Fernandez

Carlos Fernandez has a diverse range of experience in marketing and digital media. Carlos has worked as a Marketing Specialist at Grupo DCC, where they focused on brand conceptualization, establishing KPIs and OKRs, and implementing SEO and SEM strategies. Prior to that, Carlos worked as a Brand Manager at $mart Money, overseeing the development of brand concept guidelines, setting KPIs and OKRs, and managing SEO and SEM efforts. Carlos also served as the Brand Development Director at Hyperflows, where they supervised a team and had similar responsibilities.

Earlier in their career, Carlos worked as a Social Media Specialist at Katzen, where they provided marketing consultation in brand conceptualization, establishing KPIs and OKRs, and implementing SEO and SEM strategies. Carlos also gained experience as a Digital Marketing Coordinator at Ogilvy & Mather Andina, where they strategically planned marketing campaigns, developed multi-platform content strategies, and managed social media profiles. Carlos also worked as a Social Media Manager at TICKETMUNDO, where they planned marketing campaigns and developed multi-platform content strategies.

Before transitioning into marketing and digital media roles, Carlos worked as a Website Developer at Arpía Soft, where they created and maintained websites using technologies such as HTML, CSS, and JavaScript, and optimized load speed and responsiveness.

Overall, Carlos Fernandez has a strong background in marketing, brand development, and digital media, with experience in strategic planning, content strategy, social media management, and website development.

Carlos Fernandez attended IUTIRLA from 2009 to 2012 and obtained a Tecnicatura degree in Tecnología informática/Tecnología de sistemas informáticos. Additionally, they have obtained several certifications, including "CSS práctico: Maquetación de landing page" from LinkedIn in July 2022, "Fundamentos de Marketing Digital" from Google Actívate in June 2022, "WhatsApp Business esencial" from LinkedIn in June 2022, "Aprende Google Optimize" from LinkedIn in May 2022, "Aprende Google Tag Manager" from LinkedIn in May 2022, "Digitaliza paso a paso tu negocio con herramientas de Google" from Google Actívate in May 2022, "Google Analytics esencial" from LinkedIn in May 2022, and "WordPress avanzado: SEO" from LinkedIn in May 2022. Carlos also holds an EF SET English Certificate from EF Standard English Test (EF SET) obtained in August 2021. Carlos has additional certifications from LinkedIn, including "Certificación en Fundamentos de marketing de LinkedIn Marketing Solutions" and "Certificación «Diseño y contenido de los anuncios de LinkedIn»," both obtained in June 2022. Carlos also has another EF SET English Certificate with a score of 76/100 (C2 Proficient), although the specific month and year of obtaining this certification are not provided.