Laura Pereira

Laura Pereira has extensive experience in marketing and digital advertising, having worked in various roles and companies. Their most recent position is as the Head of Marketing Communications at Howdy®, a position they have held since 2022. Prior to this, they served as the VP Growth LATAM at Warner Bros. Discovery from 2021 to 2022, where they led the growth marketing team in LATAM and was responsible for user relationship management and engagement.

From 2019 to 2021, Laura worked as the Digital Marketing & OTT Director at DIRECTV Latin America, where they oversaw the DIRECTV GO business in Spanish-speaking LATAM countries, including Argentina, Chile, Colombia, Peru, Uruguay, Ecuador, and Mexico. Laura was responsible for various aspects of the business, such as go-to-market strategies, acquisition, engagement, churn, BI, positioning, P&L tracking, and business development.

Prior to that, Laura held positions at Google and Facebook, where they served as the Head of Performance Solutions SpLATAM and Client Partner, respectively. In these roles, they focused on driving success in digital advertising and managing sales pipelines.

Laura also has experience in consumer engagement and online marketing, having worked as the Consumer Engagement Online Manager at Philip Morris International and as the Marketing and Business Development Manager at IMS Internet Media Services.

Earlier in their career, Laura held positions at Bumeran.com, where they served as the Regional Online Marketing Director, and at Travelocity, where they worked as the Global Digital Marketing Manager and Regional Marketing Manager LATAM. At Bumeran.com, they coordinated various online marketing efforts, including SEO, SEM, display, and social media, while at Travelocity, they developed SEM strategies and managed marketing operations for multiple markets in Latin America.

Laura's work experience also includes a role as the Marketing on-line at lanacion.com, where they were responsible for direct marketing campaigns and brand communication.

Overall, Laura Pereira's work experience showcases their expertise in marketing communications, growth marketing, digital advertising, and consumer engagement.

Laura Pereira attended the University of Buenos Aires from 1999 to 2005, where they obtained their Licenciada degree in Administration. In November 2020, they also obtained a certification in Inclusive Leadership from LinkedIn.