Selma Mehmedovic

Selma Mehmedovic is a seasoned marketing professional with extensive experience in growth marketing and customer insights. Currently serving as Senior Manager Growth at Australia Post since November 2021, Selma is responsible for developing and executing strategic marketing initiatives aimed at driving growth. Previously, Selma held roles including Segment Strategy Manager at ME Bank and Customer Research Manager at Harvest Insights. Additional experience includes positions as Director of Qualitative at Kmart Australia Limited and Insights & Strategy Director at BrandHook. Selma's career began as a Research Consultant with Australian Consumer and Retail Studies. Selma holds an Honours degree in Marketing from Monash University and a Bachelor of Business in Marketing and Management from the same institution.