James W.

James W. has a diverse work experience spanning several companies and roles. James is currently serving as the Head of Commercial Planning and Strategy at AACo since May 2022. Prior to this, they worked at Philip Morris International for over 17 years, where they held various positions. James was the General Manager of the New Zealand affiliate, overseeing the complete overhaul of business operations and leading a team of over 90 employees from May 2018 to May 2022. James also served as the Director Reduced Risk Products Asia, responsible for launching new products in key Asian markets, building a regional team, and establishing customer service infrastructure from October 2016 to May 2018. Before that, they led the development of corporate commercialization strategy and execution as the Director Commercial Planning in Japan from October 2010 to September 2016. James started their career at Philip Morris International as a Project Manager Sales Strategy, working on trade strategy reform on a global scale from September 2009 to September 2010.

Prior to joining Philip Morris International, they worked at Coca-Cola European Partners as an Account Executive, managing key grocery retailers in the Central London territory from 2003 to 2004. James began their career at Reebok as a Sales Representative in Queensland, responsible for the sales and brand development of Rockport and Royal Elastics footwear brands from 2000 to 2002. Throughout their career, James has demonstrated their ability to lead teams, drive business growth, and develop strategic plans across various industries.

James W. began their education in 1997 at the Queensland University of Technology, where they pursued a Bachelor of Business degree in the field of Business. James completed their studies at the university in 1999. In October 2020, they obtained the Certified Marketer Level 1 (CM1) Credential from General Assembly.