Isabella joined ABGF from Amber Electric, where she worked as a Growth Marketing Manager. Prior to this, she led the Marketing department at Halaxy, a SaaS platform in the healthcare industry. Isabella is a member of the Australian Business Growth Fund marketing team.
Isabella has extensive experience supporting early growth businesses, having spent over 10 years working with start-ups, advertising agencies and global businesses working across the customer journey, from organic acquisition to onboarding, retention and loyalty.
Isabella holds a Bachelor of Communications and Advertising, a Post Graduate Certificate in Marketing Management, and is currently completing an MBA at Melbourne Business School. She is passionate about diversity and gender equity, and volunteers as VP of Marketing for the Women in Management Club, part of the MBA program.
Isabella was living in Sao Paulo, Brazil, before moving to Melbourne in 2014 to be with her husband, Scott. She loves to learn new things through studying, travelling, long lunches with friends, family stories, podcasts, books, and wandering the streets of Melbourne.
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