Cassandra Dales

Premium Operations & Insights Lead at Australian Football League

Cassandra Dales has a diverse work experience spanning multiple industries and roles. Cassandra started their career as a Business Services Consultant at Edwards Marshall Pty Ltd in 2011 and then moved on to Gibson & Partners as a Client Support Services employee for three years. In 2015, Cassandra briefly worked as an Assistant Director of Finance at Mary MacKillop College Kensington before joining JBWere as an Analyst from 2016 to 2017. After JBWere, Cassandra joined White Sky Music Pty Ltd where they held two positions: Senior Accounts Officer from 2017 to 2020 and later promoted to Senior Account Manager from 2018 to 2020. Currently, they are employed at the AFL as the Premium Operations & Insights Lead starting in 2020. Throughout their career, Cassandra has gained significant experience in finance, accounting, business consulting, and operations.

Cassandra Dales completed their education with a Bachelor of Commerce degree from the University of Adelaide in 2015. Prior to that, they attended Loreto College, Marryatville from 2005 to 2009, where they completed their SACE degree. Currently, they are pursuing a Master of Business Administration (MBA) degree from Deakin University, which they started in 2018.

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Timeline

  • Premium Operations & Insights Lead

    July, 2023 - present

  • Finance Business Partner Commercial Media

    January, 2020

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