Chris Deakin-Bell

Chris Deakin-Bell is a seasoned professional in the financial services sector, currently serving as a Principal Analyst at the Australian Prudential Regulation Authority since April 2023. Previously, Chris held various leadership roles at AMP from January 2009 to March 2023, including Transaction Strategy Manager, where expertise in Merger and Acquisition strategies was provided, and Manager of Channel Performance Initiatives, focusing on business coaching tools for financial advice. Chris also served as Segment Manager for Retirement and Customer and Market Insights Manager, enhancing financial solutions and implementing consumer insights. Prior roles include Executive Manager at CBA, where responsibilities spanned marketing and competitive intelligence, and product management positions at Advance Funds Management, State Bank of NSW, National Australia Bank, and Citigroup. Chris holds a BCom in Marketing from UNSW, a DFP in Financial Planning from Deakin University, and an MBA in Finance from the University of Technology Sydney.