Cassandra Anderson

Cassandra Anderson is an experienced marketing professional currently serving as the Head of Trade Marketing at ARN since June 2023. Prior roles include Head of Marketing for APAC at Nexba Pty Ltd and End to End Experience Strategy Manager for ASEAN & South Pacific at The Coca-Cola Company. Cassandra's background encompasses integrated marketing communications as IMC Manager at Coca-Cola South Pacific, and management of partnerships as Manager of Integration and Partnerships at the National Rugby League. Previous experience also includes roles as Sponsorship Manager at Macquarie Media Limited and Account Manager in the PR Division at M&C Saatchi Australia. Education includes a Bachelor of Communications from Western Sydney University and a Marketing Week Mini MBA.