Sabarinah Hasten

Sabarinah Hasten is an experienced marketing professional with a diverse background in member engagement and retention strategies across various organizations. Currently serving as Member Engagement Manager and previously as Strategic Retention Manager at AustralianSuper since July 2022, Sabarinah has led customer marketing initiatives at ELMO Software, focusing on B2B client retention through targeted CRM programs and product marketing strategies. Past roles include Manager of Financial Institutes Partnerships and SMB Retention Marketing at Intuit, where the focus was on partnership integrations and omnichannel campaigns, and Marketing Director at Yaffa Media, overseeing subscription and engagement strategies. Sabarinah has also held significant positions at FlexiGroup Limited, OMD Australia, ZenithOptimedia, and MEC, demonstrating strong capabilities in campaign management, cross-functional collaboration, and stakeholder engagement. Sabarinah holds a Master of Business in Marketing and a Bachelor of Business from the University of Technology Sydney.