Eric Wanta

Eric Wanta has extensive experience in marketing and leadership roles. Eric is currently working as an Authentic Fractional CMO™ at Authentic, where they help growing businesses overcome random acts of marketing. Eric also serves as a Startup Mentor at Newchip Accelerator and as an Advisor/Co-Founder at Soli, a consumer reward/loyalty startup.

In their previous roles, Eric was the Vice President of Solutions Marketing at Aurea Software, where they conducted market research, developed product positioning, and coached sales reps. Eric also served as the Chief Marketing Officer at Zive, Inc., overseeing all marketing activities and managing public relations, social media, creative, and paid advertising.

Additionally, Eric worked as a Director of Brand Marketing at Pegasystems, where they developed programs to position the company as a leader in strategic applications for CRM and operations. Eric was also the VP of Marketing at Exari Systems, where they led the marketing function and implemented various successful strategies.

Prior to that, Eric was the Chief Marketing Officer at Povo.com, where they directed marketing and business development activities, and the VP of Marketing at Aquent, leading the marketing function for the world's largest marketing and creative staffing firm.

Eric Wanta obtained a BA degree in Economics from Harvard University between 1984 and 1988. Eric then pursued an MBA degree in Business and Marketing at the Yale School of Management from 1991 to 1993.