Shanna Laufer

Shanna Laufer ♚ is a Growth Marketing Lead at Authentic8 since July 2023, specializing in demand generation through LinkedIn and SEM ad campaigns, achieving significant increases in demo and free trial conversions. Previously, Shanna served as a Digital Marketing and Demand Generation Manager at Ostendio, where Shanna developed paid social and Google ad programs with a strong lead conversion rate. At TrueCommerce DiCentral, Shanna enhanced web traffic and lead conversions while implementing an Account Based Marketing program. Early career roles include leadership in marketing at Ezer Mizion, strategic consultancy at Ptex Group, and experience in fundraising at Charidy, along with fashion design roles at Restored by Design and Paul Carroll. Shanna holds a Bachelor's Degree in Liberal Arts from Thomas Edison State University and a Certificate in Make-up Design and Application from the Lia Schorr Institute.