Authoritas
Laurence O'Toole has a vast and diverse work experience. Laurence started their career as the Director of Internet and Business Information at Thomson Directories Limited in 1996. In this role, they led the internet business, focusing on advertising solutions for UK SMEs. Laurence worked there until 2006 before founding Dizzy Heights (Golf) Limited, where they operated various digital publishing businesses and ventures. Laurence O'Toole also worked as the CEO of Authoritas, a content marketing and SEO platform, starting from 2006. In 2009, they established Websiteredevelopment.com, a company that helps clients enhance their online presence through effective website building and SEO strategies. Finally, they were also the CEO of Analytics SEO, a company that specialized in SEO and content marketing. Throughout their career, Laurence O'Toole showcased their expertise in sales, social media, content marketing, and software engineering.
Laurence O'Toole attended The Manchester Metropolitan University from 1989 to 1993, where they obtained a 2:1 Degree in Business Studies. Prior to that, they attended the Royal Grammar School - High Wycombe, although specific dates and degrees are not provided.
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Authoritas
Authoritas is a privately held company headquartered in the UK that uses its proprietary technology and unique big data to deliver insights to digital agencies, multinational brands and eCommerce sites that help them drive more organic traffic to their sites and increase their revenues.Authoritas acquired the assets of the Linkdex SEO platformbusiness in July 2018 and is integrating the two comprehensive platforms to create one of the most comprehensive and sophisticated SEO and Content Marketing platforms for professional digital marketing teams worldwide.The company also offers a number of APIs to access its data and it has arguably the most comprehensive SERPs (Search Engine Results Page) Keyword Ranking APIs available on the market today. 99% of the company's revenues are from recurring subscriptions to its software although it does provide some high-level strategic services around SEO & Content Marketing Strategy to its enterprise accounts using its big data machine learning powered tools.