Brendan Dougherty

Brendan Dougherty has a diverse work experience spanning several companies in the automotive industry. Brendan is currently the Senior Director of Product Marketing at AutoFi, where they are responsible for go-to-market strategy, sales enablement content, and coordinating product launches. Prior to this, they were the Head of Product Marketing at Autosoft DMS.

At CDK Global, Dougherty held the roles of Director of Product Marketing and Marketing Communications, where they managed a team and guided strategy for automotive retail solutions. Brendan also worked as the Director of Product Marketing at Cars.com, leading a team responsible for informing and enabling the national sales channel. Brendan held various roles at Cars.com before that, including Sr. Manager of Product Marketing, Advertising Solutions, and Affiliate Sales Manager.

Before moving into the automotive industry, Dougherty worked at Sears Holdings Corporation as an eCommerce Product Analyst and Vertical Account Manager. Brendan began their career at Cars.com as an Internet Support Specialist and later held roles as Dealer Support Supervisor, Manager of the Account Management Team, and Affiliate Sales Manager.

Early in their career, Dougherty worked in customer service at Laserlife.

Overall, Dougherty has extensive experience in product marketing, sales enablement, go-to-market strategy, and coordinating product launches in the automotive industry.

Brendan Dougherty completed their Bachelor of Science in Business Management from Southern Polytechnic State University between 2000 and 2004. Prior to that, they studied Elementary Education and Teaching at Southern Illinois University, Carbondale from 1995 to 1999.