Kevin Bates

WooCommerce Advertising at Automattic

Kevin Bates is an accomplished marketing professional with extensive experience in search marketing, paid media, and traffic optimization. Currently serving as a Marketing Wrangler at Automattic since July 2015, Bates specializes in WooCommerce. Previously, Bates held the role of Technical Marketer at WooThemes, focusing on traffic and conversion optimization, and worked at Market Motive on lead acquisition strategies. As the founder of We've Created a Monster, Bates demonstrated entrepreneurial skills. Prior technical roles include Escalation Engineer at Lyris Technologies and ClickTracks, managing Fortune 1000 accounts and resolving complex customer issues. Bates possesses a strong creative background, having served as Creative Director and Character Animator at Akorn Animation, and started the career as a Web Designer at OnlineMusic.com. Educational qualifications include an OMCP Master Certification in SEO and PPC from Market Motive and training in animation from Animation Mentor.

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