Gerardo Diaz Madero

Gerardo Diaz Madero is a seasoned professional in merchandising and category management, currently serving as Merchandising Director at AutoZone since August 2020. With previous experience as Category Manager at AutoZone and Farmacias Benavides, Gerardo has successfully managed the buying process, distribution, and sales administration, while developing pricing and promotional strategies to enhance category performance. Notable achievements include launching 14 projects at AutoZone and overseeing the introduction of 35 new products in a previous role. Gerardo holds a degree in Industrial Engineering and Systems from Universidad de Monterrey, contributing a strong foundation in management and strategic development across various product categories.