Marc Frochtzweig

Marc Frochtzweig is the Vice President of Marketing at Ava. Marc has over ten years of experience in product marketing and growth, and has achieved significant growth for the companies they have worked for.

Most recently, they were with Education.com, where they led the product marketing and growth team to achieve over 40% year-over-year growth. This led to the company being acquired in December 2019. Under Marc's leadership, the company generated over 25M members, with increased reengagement rates of 34%. Marc also increased outbound communications 58% (13M to 20M per week), channel revenue 50%, and overall revenue 8%.

Marc is responsible for developing the personalization product and marketing strategy at Ava. Marc identified key audiences and developed messaging for primary segments, which led to 1:1 content recommendations and personalization via on/offsite communication. As a result of their efforts, Ava's revenue increased 5% with website rebranding. Marc also oversaw machine learning testing platform and integration, optimizing messaging, and product affinities for users and customers.

In addition to their marketing responsibilities, Marc also managed a 6-person product marketing team and 2-person analytics team to create dashboards and reports identifying opportunities for growth and retention. Marc also managed a $5M marketing budget, and increased return on advertising spend 60% by testing creative ads, landing pages, funnel optimization, and segmentation. Finally, they increased retention and net promoter scores through customer success team management.

Marc Frochtzweig has a B.A. in English from UC Santa Barbara and an M.A. in English from California State University-Sacramento. Marc did coursework only for their M.A.

They are on a team with Mehdi Chablaoui - Communication & Business Operations Manager - Europe, Antoine Remy - Sales Lead, Europe, and Anthony Franklin - Head of US Sales. Their manager is Thibault Duchemin, CEO & Co-Founder. A direct report to Marc Frochtzweig is and Dan Lagstein - Growth Marketing Manager.