Dawn Marie Peterson

Dawn Marie Peterson is a Senior Technical Program Manager in Marketing at Avalara since November 2023, overseeing high-value marketing technology solutions within the Digital Experience & Platforms group. With extensive experience in digital business strategy, Peterson managed SEO optimization and analytics at TCWGlobal before transitioning to Avalara. Prior roles include serving as a Digital Strategist and UX Consultant at WunderKatze LLC, where focus was on creating exceptional customer experiences, and as a Digital + UX Design Consultant for Portland General Electric, where significant projects led to notable customer engagement improvements. Additionally, Peterson held project management roles with Adobe and Intel, emphasizing the implementation of digital solutions and maintenance. Academic qualifications include a Bachelor of Business Administration focused on Finance from Portland State University, along with multiple certifications in project management and digital marketing strategies.