Kalina Katsarska is a Brand Manager at Avendi since November 2023, previously holding the position of Junior Brand Manager Premium Space at BAT from October 2019 to November 2023, where responsibilities included developing in-store promotions, analyzing market data, and reporting on brand performance. Prior experience includes a role as a Management Trainee at BAT, contributing to trade KPIs and brand initiatives, and working at the University of Essex Students' Union in various capacities such as Venue Assistant, Events Frontrunner, and Open Portfolio Officer, focusing on customer service, event planning, and marketing. Kalina holds a Bachelor's degree in Marketing from the University of Essex, completed in 2019.
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