Nathalia Aires

Nathalia Aires is a skilled UX Writer currently working at Avenue since November 2023. Previously, Nathalia held various roles at Creditas, including Senior Content Designer, where responsibilities included defining the tone for transactional communication and onboarding processes for salary advance, secured loans, and benefit cards. Nathalia also served as a Content Designer II, focusing on app interfaces and conducting user research and testing. Early in the career at Creditas, Nathalia worked as a Junior UX Writer, collaborating with product teams on content design for secured home loans. Additional experience includes working as a Conversational Designer at Hi Platform, focusing on chatbot implementation, and as a Usability Writer at XGEN, providing digital communication insights and content development. Nathalia began the professional journey as a Reporter at Sebrae, producing news articles and covering events. Educational qualifications include a Bachelor's degree in Social Communication - Journalism from the Federal University of Rio Grande do Norte and study abroad experiences at the University of Valencia and the Federal University of Ouro Preto.